GAME & DESIGN DIRECTOR
Iain Wright
Story-driven games, systemic worlds and more than twenty years of shipped design leadership.
Defining the playable target, aligning teams, and protecting the player experience.
SELECTED WORK
Games shaped through creative direction, world and mission design, narrative and systems.
Alien: Isolation
Creative Assembly / SEGA
2014
Lead Content Designer
Assassin’s Creed III
Ubisoft Montreal / Ubisoft
2012
Lead Mission Designer
Blood & Truth
London Studio / PlayStation Studios
2019
Game Director
GRID Legends
Codemasters / EA
2022
NARRATIVE DIRECTOR
Fable II
Lionhead Studios / Xbox Game Studios
2008
Lead Level Designer
Watch Dogs
Ubisoft Montreal / Ubisoft
2014
Lead Level Designer
Horizon Zero Dawn
Guerrilla / PlayStation Studios
2017
World Design Advisor
Masters of Albion
22cans
2026
Design Director
About
I turn broad creative ambition into a coherent, playable game.
My work spans creative direction, world and mission design, narrative and systems. I define what the player does, set the design priorities and help teams make the decisions that protect the experience through production. That includes knowing what to build, what to change and what to cut.
CREATIVE & DESIGN DIRECTION
Define the playable target, design pillars and quality bar
WORLDS, MISSIONS & SYSTEMS
Shape levels, encounters and mechanics into a coherent player journey.
TEAM ALIGNMENT & DELIVERY
Turn direction into clear decisions across design, art, narrative, engineering and production